Episode 23: Promotion & Popups

Commercial
Written By Alex Norman

In today’s episode of The Real State, we explore the intersection between real estate and experiential marketing, and how creating great experiences can draw valuable customers to buildings and brands. Today’s guest is Adam Salacuse, the founder of Alt Terrain, an experiential marketing agency that partners with some of the world’s leading brands such as P&G, Google, Adidas, and others. His firm produces activations that uniquely build brand rep, engagement, community, advocacy, and growth.

Alex Norman

Alex Norman is the founder and CEO of Access Built, a leading agency helping organizations reimagine environments to be more inclusive. As the author of Boundless: Real Stories and Practical Strategies for Inclusive Living, Alex blends powerful life stories with actionable design strategies. A former global advertising and innovation leader, Alex now helps organizations uncover and remove the “friction points” in the built world. His work, rooted in personal experience and collaboration with design leaders, challenges audiences to see accessibility not as compliance but as a catalyst for innovation, inclusion, and human potential.

https://www.linkedin.com/in/alexnorman1/
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Episode 22: Past, Present, Future