In today's topic "Gyms or Garages" we discuss how location-type can define a gym’s brand and determine its success. Our guest David Finlay, founder of XLR8 Athletix which owns and operates CrossFit gyms around Detroit Michigan, shares his insights and expertise.
Alex Norman
Alex Norman is the founder and CEO of Access Built, a leading agency helping organizations reimagine environments to be more inclusive. As the author of Boundless: Real Stories and Practical Strategies for Inclusive Living, Alex blends powerful life stories with actionable design strategies. A former global advertising and innovation leader, Alex now helps organizations uncover and remove the “friction points” in the built world. His work, rooted in personal experience and collaboration with design leaders, challenges audiences to see accessibility not as compliance but as a catalyst for innovation, inclusion, and human potential.
